Start a project
A field guide · Startups · 7 chapters

Design for startups, before the next raise.

The brand, the site, the product and the deck, in days.

Start a project
The buyer

Chapter 01 of 07

Knowthe buyerbefore the brief

Fig. 1 · the startup, on a working day

A funded startup has no time to hire a design team before it needs one. We are that team from the first week: the brand, the site, the product and the deck, delivered in days.

You will know it if
  • You have raised, or you are about to
  • You need the brand, the site and the product, and soon
  • There is no designer yet, or one who needs a team
  • You want to see work in days, not a proposal in weeks
What the work is judged by
  1. 01

    A raise: a story investors repeat back

  2. 02

    A launch: live on the day it was promised

  3. 03

    First customers: a site that says what you do in one line

What goes wrong

Chapter 02 of 07

6 problemsin almost every startupand the fixfor each

  1. 01 · the problem

    The deck is due before the brand exists.

    A light brand system and the deck together, in the same week.

  2. 02 · the problem

    The site was built in a weekend.

    A site that says what you do in one line, live in seven days.

  3. 03 · the problem

    The MVP was vibe-coded.

    We review it, keep what works and make it ready for real users.

  4. 04 · the problem

    Every launch needs ten assets by Friday.

    The launch film, the ads and the social kit, from one brief.

  5. 05 · the problem

    Nobody owns design.

    A senior team on ProDesign, without the hiring.

  6. 06 · the problem

    Investors ask what is different.

    A positioning and one line every founder says the same way.

The check-up

Two minutes, a plan back

The agency's noir eight ball, on the case

Which of these is yours?

Tick what sounds familiar, say where the company is, and get a plan back: the fixes in order and the services they take, with their days.

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Stage by stage

Chapter 03 of 07

The workgrowswith the company

01 · Pre-seed

Enough brand to raise on

A light brand, a site and the deck to raise on.

02 · Seed

Launch on a full system

The full brand system, the product's first flows and the launch.

03 · Series A

Be found by the buyers who search

Pricing, onboarding, a design system and the content that brings buyers in.

How a week runs

Chapter 04 of 07

One week,four steps,one team

  1. 01 · The call

    Tell us what you are building

    A short brief or a call. We learn the product, the priorities and the deadline, then suggest the leanest setup: ProDesign or one scoped project.

  2. 02 · Day 3

    Work starts in three days

    Your Core is set up from your existing brand, the backlog is put in order and the first request is under way.

  3. 03 · In days

    Delivery, in days

    The Engine explores and produces. A senior director chooses, edits and signs off every piece.

  4. 04 · The handover

    Handover, with ownership

    Files, code and accounts are yours, with the source files included.

What it runs on

Chapter 05 of 07

The 6 servicesa startupasks for most

Who it is for

Chapter 06 of 07

Yes.

A good fit if
  • You have raised, or you are about to
  • You need the brand, the site and the product, and soon
  • There is no designer yet, or one who needs a team
  • You want to see work in days, not a proposal in weeks

Not.

Probably not if
  • You need one logo and nothing else
  • You want to pay in equity, not invoices
  • You are not ready to say what you are building
The team

Handled directly.

One teamfor the wholecompany

What a startup asks before we start

Do you work with pre-seed companies?

Yes, when the work is scoped to what you need to raise.

Can you work for equity?

No. We work on ProDesign, our subscription, or a fixed project.

How fast can we start?

Work starts three days after you say go.

Can you do the brand, the site and the deck together?

Yes. That is the most common first month.

Who owns the work?

You do, from day one: files, code and accounts.

Didn't find what you're looking for?

Tell us what you are building
End of the guide

Tell us what your startup is building.

Send a short brief. We confirm the scope and the date before anything is billed.