The Engine makes the work. A senior human decides what ships.
Where AI is in the work, where it is not, and what you are told about it.
Made by the Engine. Directed by people.
The Engine makes the work. A senior director decides what ships.
See ProDesignYour Core
Your brand's rules, voice, facts and approved assets. It gets sharper every month.
The Engine
The production system behind every piece we ship: factories for copy, design, code and motion that run on your Core.
Every request starts as a brief on your Core and ends as a handover a senior person signed.
Tell us what you are buildingA senior director
Makes every call that matters and signs every handover.
Who does what.
The Engine is fast and tireless. Taste, judgement and the signature stay with people.
What the Engine does
- Explores wide: dozens of directions where a person would draw three
- Drafts copy, code, images and motion on your Core
- Makes the variants: every ratio, every length, every cut
- Checks the work: spelling, links, speed, accessibility, your brand rules
What a senior human does
- Talks to you, and writes the brief
- Chooses the direction
- Edits until it is right
- Signs every deliverable before it reaches you
Where it sits in the work
The brief
Your request becomes a written brief on your Core. You approve it before anything is made.
- 02
Exploration
The Engine explores wide; a director narrows it to the directions worth your time.
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Production
Copy, design, code and motion made on your Core, in your voice.
- 04
Quality checks
Automatic checks first, then a senior person's eye on every piece.
- 05
Direction
A senior director chooses, edits and signs off. Nothing is generated and shipped untouched.
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Handover
The files are yours, with a note of how the Engine was used on them.
What you are told.
How the Engine was used on a deliverable is disclosed with it. Synthetic performers, voices and footage are always labelled, and nothing ships generated and unreviewed.
Questions about AI
Who owns work made with AI?
You do, like everything else we hand over: files, code and accounts from day one.
Is our data used to train AI models?
No. Your Core stays yours, and the models we use run under business terms that do not train on what we send.
Which models do you use?
The best fit for each job, from OpenAI, Anthropic, Google and others. The model is a tool; the director is the standard.
Will it look generated?
No. Generic is what the director edits out. Nothing ships generated and unreviewed.
Do you tell us where AI was used?
Yes, with each deliverable. Synthetic performers, voices and footage are always labelled.
Is AI why it is fast?
Partly. The Engine makes the production fast; the senior team makes it right. The rest of the speed is one team, one brief and no hand-offs.
Didn't find what you're looking for?
Tell us what you are buildingTell us what you are building.
Send a short brief. We confirm the scope and the date before anything is billed.